IGNITION POINT
THE POWER OF “NOT”
It's Time For a Different Perspective

I recently attended what I consider to be the best training session in over a decade of attending automotive service and repair industry events. Typically, one attends these events and captures a few “ah-ha” moments to apply back home. This session, facilitated by Ryan Schneider, grabbed me, provoked me, and compelled me to act immediately, even before returning home ... More >>>

TOOLS & PARTS
FACEBOOK: THE NEW FRONTIER
Social Networking Matters

As we near the end of 2011, Facebook now has more than 800 million active uses and is growing by over 600,000 new members each month. With its latest upgrade now fully implemented, it’s much easier for auto parts distributors to do business using social media, especially when it comes to webpage design and Facebook traffic analysis. The marketing potential ... More >>>

SERVICE INFORMATION
GOING MOBILE
Are You Ready to Downsize?

The next big thing in business computing is all about getting smaller. Products are shrinking and software is being replaced with downloadable “apps,” or applications designed to make your smartphone or tablet work just like a desktop or laptop computer. Recent developments in technology are accelerating both opportunities and the rate of adoption ... More >>>

EDUCATION & TRAINING
10 Qs: MEET MACS Worldwide
Keep Your Customers Cool

“The primary focus of the Mobile Air Coniditoning Society (MACS) Worldwide is providing education and training for working technicians to help them keep current with ever-changing technology,” says Elvis L. Hoffpauir, MACS president and COO. "In addition, MACS develops training and materials for automotive students and entry-level technicians ... More >>>

CARCHITECTURE
2011 SOCIAL MEDIA REPORT
Which Consumer Trends Affect You?

Social media connects consumers with each other and also just about every place they go and everything they watch and buy. The Neilsen Company’s September 2011 Social Media Report summarizes consumer trends and consumption patterns across various social media platforms. It also explores the influence of social media on consumer behavior ... More >>>

NASTF GENERAL MEETING RECAP
WHAT IF EVERYONE WINS?
Vehicle Serviceability is the Key

The National Automotive Service Task Force (NASTF) held its 2011 autumn general meeting in Orlando, Fla., during Automotive Service and Repair Week. Beyond normal business affairs, the focus of the meeting was a panel discussion centered on improving vehicle serviceability. Why? Because it matters to everyone — from automakers to those who service vehicles ... More >>>